Campaigns

Email, WhatsApp and LinkedIn campaigns, each tied to a segment and a course or batch so enrolments and revenue can be traced back to the message that caused them.

Open marketing report
Messages sent, last 30 days
across 9 campaigns
Average email open rate
44%
+3 points vs previous 30 days
Enrolments attributed
last-touch, 14-day window
Revenue attributed
paid orders only
Batch needs a campaign. B-2614 starts 8 Nov with 6 of 20 seats sold and needs 9 to break even. 14 open leads asked about pipe stress in the last 60 days and 5 score above 70. A draft email is ready for review. Review draft · Open batch · See scored leads

All campaigns

Sample data
CampaignChannelAudience segmentCourse / batchSentOpenClickEnrolmentsRevenue attributedStatus

Results by channel

Enrolments per 1,000 messages or impressions, last 30 days.

WhatsApp
13.9
Email
2.9
LinkedIn
0.4

WhatsApp goes only to contacts who opted in on a form or at checkout. Opt-in status lives on the contact record in CRM.

From message to paid seat

Delivered
Opened or read
8,640
Clicked
1,012
Started checkout
74
Paid seat

45 of 74 checkouts were not paid. The abandoned checkout journey follows these up automatically.

Next sends

  • Engineer’s Playbook digest, October · email · 3,410 subscribers
  • ML510 November batch · email · waiting for approval by Nour Hamdy
  • Layout Level II reminder · WhatsApp · 2nd message to non-openers
  • B31.3 batch joining instructions · email · 17 enrolled learners
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